Examining Brand Equity

In this assignment, focus on the small business you selected, a wedding venue/planning business. In a well-written 2-3 page paper, supported by the readings and at least two additional credible scholarly references, explain brand equity and what it means for your business. Include a discussion on the types of brands relevant to your business. Your paper should be formatted according to APA guidelines.


Small business, self owned wedding venue/planning business. Wedding Venue/Planning business is called “Black Cap Hill & Events” and will be located in rural Stewartville, MN.


Size 12 font, double spaced, with reference page.